Matcha Basics

organic matcha tea field shaded cultivation Japan

Why Organic Matcha Can Taste More Delicate — No...

When choosing matcha, “organic” is often associated with purity and health. At the same time, you may hear comments like: “Organic matcha tastes lighter” “The umami feels more subtle” Matcha...

Why Organic Matcha Can Taste More Delicate — No...

When choosing matcha, “organic” is often associated with purity and health. At the same time, you may hear comments like: “Organic matcha tastes lighter” “The umami feels more subtle” Matcha...

Matcha being prepared with water showing how temperature affects bitterness

Why Hot Water Makes Matcha Bitter — And How to ...

Why does matcha taste bitter? If your matcha tastes bitter, you're not alone — this is one of the most common issues people run into when making matcha at home....

Why Hot Water Makes Matcha Bitter — And How to ...

Why does matcha taste bitter? If your matcha tastes bitter, you're not alone — this is one of the most common issues people run into when making matcha at home....

Why First Harvest Matcha Tastes Different — A Scientific Perspective

Why First Harvest Matcha Tastes Different — A S...

Just like wine grapes, the timing of harvest changes everything.Matcha is no exception. In Japan, the first harvest of tea leaves — known as first flush — typically takes place from...

Why First Harvest Matcha Tastes Different — A S...

Just like wine grapes, the timing of harvest changes everything.Matcha is no exception. In Japan, the first harvest of tea leaves — known as first flush — typically takes place from...

JAS and BioGro: Understanding Organic Certification in New Zealand

JAS and BioGro: Understanding Organic Certifica...

In New Zealand, you may come across different organic labels when choosing food products. Two of the most recognised are:- JAS (Japan)- BioGro (New Zealand)But what do they actually mean...

JAS and BioGro: Understanding Organic Certifica...

In New Zealand, you may come across different organic labels when choosing food products. Two of the most recognised are:- JAS (Japan)- BioGro (New Zealand)But what do they actually mean...

Vibrant green ceremonial grade matcha powder in bowl showing freshness and quality

How to Identify High-Quality Matcha: Why Colour...

Why our Matcha Is Vibrant Green: The Science and Supply Chain Behind Quality Many people believe that matcha quality comes down to origin, cultivar, or grade.And yes — those factors...

How to Identify High-Quality Matcha: Why Colour...

Why our Matcha Is Vibrant Green: The Science and Supply Chain Behind Quality Many people believe that matcha quality comes down to origin, cultivar, or grade.And yes — those factors...

Organic vs Conventional Matcha: How Farming Shapes Flavour

Organic vs Conventional Matcha: How Farming Sha...

Matcha may look simple, but how it is grown can shape its flavour in subtle ways. The difference between organic and conventional matcha is not just about labels —it reflects different...

Organic vs Conventional Matcha: How Farming Sha...

Matcha may look simple, but how it is grown can shape its flavour in subtle ways. The difference between organic and conventional matcha is not just about labels —it reflects different...