Our Logo

The Meaning Behind Our Logo

What’s inside matters most.

Our logo is inspired by the traditional wax seal — a symbol of authenticity, care, and intention.
It reflects our commitment to offering matcha that is pure, considered, and treated with the same respect as something carefully sealed and passed on.

At the centre sits “MMM” — More More Matcha — echoing the soft “mmm…” that naturally slips out when something tastes just right.
It also reflects a simple rhythm: the gentle “M” motion of the whisk, and the quiet feeling of wanting just a little more.

There is also a deeper layer within the name.

“Ma” (間) — a Japanese concept of space, pause, and stillness — can be found within the word matcha.
It represents a moment to slow down, reset, and reconnect, even within a busy daily life.

This idea also appears in the daily ritual of preparation — gently whisking in an “M” motion, a quiet, mindful gesture that mirrors the rhythm of “Ma”.

The seal’s vermilion red is inspired by traditional Japanese colours — a warm, grounded shade that quietly nods to our cultural roots and the sensibility that guides everything we do.

And beyond the seal lies something simple: green.
The colour of matcha itself — a reminder that what truly matters is the purity and honesty inside.

More than a mark,
our logo reflects what we value in every cup.

More More Matcha NZ - Premium Japanese Matcha Powder